The 2020 Academy Sports + Outdoors Bassmaster Classic presented by Huk generated $35.9 million in economic impact for the host community.
Photo by Shane Durrance/BASS.
April 29, 2020
2020 Bassmaster Classic Generates More Than $35 Million For Birmingham
BIRMINGHAM, Ala. — After setting records as one of the best-attended Classics in history, the 2020 Academy Sports + Outdoors Bassmaster Classic presented by Huk has also bested previous numbers for economic impact, generating a financial windfall of $35.9 million according to host community Birmingham, Ala.
Long considered the most crucial event in sportfishing, the Bassmaster Classic also has established itself as a huge economic boon for host communities.
“We are thrilled that the Bassmaster Classic created such a positive impact for the Birmingham region once again,” said John Oros, president, and CEO of the Greater Birmingham Convention & Visitors Bureau. “This event is the Super Bowl of professional bass fishing, and it attracts the greatest anglers in the world. The tournament reinforces the fact that the Birmingham area is a great professional and amateur sports destination. The $35.9 million economic impact exceeded our expectations, and we appreciate all of the fans and everyone at the BASS organization that made this such a wonderful event.”
The total Classic Week attendance of 122,814, recorded at a variety of activities across Alabama, including the Bassmaster Classic Outdoors Expo and Bassmaster Classic Kickoff Party benefiting Children’s of Alabama in Birmingham and the inaugural Huk Bassmaster BASS Nation Kayak Series powered by TourneyX presented by Abu Garcia on Logan Martin Lake in Pell City.
In addition to the daily weigh-ins at the Birmingham-Jefferson Convention Complex, large crowds attended the takeoffs each morning at Civitan Park on the shores of Lake Guntersville in Marshall County.
“We were thrilled with the attendance for the Classic,” said Katy Norton, President of the Marshall County Convention & Visitors Bureau. “We felt honored to be chosen as the fishery for the 50th edition of this iconic event and were amazed at how many out-of-state guests joined us each day for takeoff. We expect our hotel lodging revenue will reflect the increase in overnight guests during the three days of the tournament.”
According to numbers released by the Greater Birmingham Convention & Visitors Bureau, the Classic provided a direct economic impact of $20.8 million and an indirect boost in business sales of $15.1 million. This total of $35.9 million for the 2020 event is an increase over the 2019 Bassmaster Classic in Knoxville, Tenn., which generated a total economic impact of $32.2 million according to Visit Knoxville.
“It meant so much to us to host the 50th Classic here in our home state of Alabama,” said Bruce Akin, BASS CEO. “Our plan from the beginning was to make 2020 the most spectacular celebration of bass fishing in history. We are thrilled that the numbers are exceeding expectations and proving once more that the Classic is the premier event in sportfishing.”
Launched were at least 12 new products during the Expo, which fans recognized as fishing’s most significant consumer show, and companies from major international brands to local retailers reported large crowds and brisk sales.
“Skeeter was so excited to introduce the new ZXR 20 and 21 models for 2021,” said JoAnne O’Bryant, Skeeter Products Marketing Manager. “We had ten boats in our booth, and they all went home with dealers so that they could get them prepped for their new owners.
“The 50th Bassmaster Classic was one of the busiest Classics I have seen in a long time. All three days of the Classic, our booth was busy with folks looking at our new boats.”
Showcasing Alabama and its fishing opportunities provides additional economic benefits beyond the initial impact.
In addition to coverage in B.A.S.S.-owned media and five hours of original programming on ESPN2, the event attracted more than 265 credentialed media from across the US and several foreign countries.
2020 Bassmaster Classic Title Sponsor: Academy Sports + Outdoors
2020 Bassmaster Classic Presenting Sponsor: Huk Performance Fishing Apparel
2020 Bassmaster Classic Platinum Sponsor: Toyota
2020 Bassmaster Classic Premier Sponsors: Abu Garcia, Berkley, Humminbird, Mercury, Minn Kota, Nitro Boats, Power-Pole, Ranger Boats, Skeeter Boats, Talon, Yamaha
2020 Bassmaster Classic Local Partners: Alabama Power, Black Rifle Coffee, Books-A-Million, Coca-Cola Bottling Company United, Jack’s Family Restaurants, Thompson Tractor, TNT Fireworks, TVA, Wind Creek Casino
2020 Bassmaster Classic Hosts: Greater Birmingham Convention & Visitors Bureau, Alabama Tourism Department, and Marshall County Convention & Visitors Bureau
BASS is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever, and however, bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and BASS Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2 and The Pursuit Channel), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, BASS is dedicated to access, conservation, and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition. It includes the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks BASS Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, new Huk Bassmaster BASS Nation Kayak Series powered by TourneyX presented by Abu Garcia and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.