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AMC Theaters Will Require Customers To Wear Face Masks After Catching Backlash For Initial Reopening Plan

AMC Theatres has reversed its original decision and now requires all of its customers to wear masks when it reopens its theaters nationwide. On Thursday (Jun 18), the chain initially announced that it would only require guests to wear masks in areas of the country where covers are mandatory, but by Friday (Jun 19), that decision had changed.

AMC CEO Adam Aron said Friday (Jun 19), “This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of masks. At AMC Theaters, we think we must listen to our guests. Accordingly, and with the full support of our scientific advisors, we are reversing course and are changing our guest mask policy.” He added, “The speed with which AMC moves to revise our mask policies [is a] reflection of our commitment to the safety and health of our guests.”

AMC will also be selling masks for $1 at its box offices. The chain plans to reopen its more than 600 U.S. theaters next month, with new safety and health measures to curb the spread of COVID-19.