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Americans On Their Plans For Black Friday

The ability to shop without leaving the comfort of your couch – a luxury that was unimaginable just two decades ago – continues to disrupt what used to be America’s biggest in-store shopping day of the year. According to a recent nationwide survey by Genesys, only 37% of Americans plan to brave the Black Friday crowds and visit physical stores. There is a general agreement among respondents that despite the appeal of the price reductions, physical stores are far too busy (67%) and are just not worth the hassle (31%). Among the findings:

  • 37% say they plan to brave the Black Friday crowds and visit physical stores
  • That above number includes 44% of men polled, and 33% of women polled
  • And 25% of those ages 55+ plan to brave the stores, along with 60% of those ages 25 to 34-years-old
  • 67% say physical stores are far too busy, so they won’t be going
  • 31% say visiting physical stores on Black Friday is just not worth the hassle