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Dickerson Says Times Square Ad Highlight Of Career


Russell Dickerson tells Billboard magazine that having his song “Yours” promoted on a billboard in Times Square has been the highlight of his career. ”I think the Times Square billboard, that’s the coolest. It’s such a big exposure, and so many people are there. I grew up going to New York because we have family there. We get out of the car and look, and my face is on it. I’m like “THERE IT IS!” I mean, we’re screaming. So we run over and we get a bunch of videos — it’s just like, Times Square, what the heck? It was one of those moments where my adrenaline kicked. A surreal moment of, like, I’ve worked so hard to get my career going and off the ground, and nowhere is a freaking entire New York City block-sized billboard with my face on it. It was definitely one of those moments of achievement. I did an Instagram live and shared that moment with my fans!”