Facebook users will soon be able to opt out of the platform’s browser data collection, Facebook CEO Mark Zuckerberg announced Tuesday. Facebook gathers users’ web browsing history – information that the company then uses to sell targeted ads – but an upcoming feature will allow users to delete the data and decline to allow Facebook to collect it again, reports Recode. Facebook’s data collection methods were heavily criticized by a third-party data firm, Cambridge Analytica improperly used user data for political ads. The “clear history” feature is one of the first major updates to the platform since the scandal.
Meanwhile, Zuckerberg also announced that the social media company is entering the online dating fray. The new feature will connect users with other users they don’t know based on shared interests and mutual friends. Users will be able to create a dating profile, though the profile and any interaction based on the feature won’t be able to be seen by their friends. “This is going to be for building real, long-term relationships – not just hook-ups,” Zuckerberg said during its annual F8 developer conference. Facebook said it plans to begin testing the feature later this year.