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Google’s 2018’s Most-Searched People, Terms & More

As part of its annual “Year in Search” series, Google has released its list of the year’s most trending search topics beginning with the words “How to,” reminding us of all the things we needed help within 2018. Topics that made the cut were the ones that saw a spike in search traffic compared to the year before, Google said. Questions about November’s midterm elections took the top two spots on the list, reflecting the surge in voter turnout that changed the national balance of power. Other trending questions included ones about massive lottery jackpots and another about buying cryptocurrency.

The No. 1 global search trend of the year was the World Cup. The next two most popular search topics concern two musicians who died suddenly at a young age: Avicii, who committed suicide in April, and Mac Miller, who died of a drug overdose in September. What was trending in 2018 in the United States:


  1. World Cup
  2. Hurricane Florence
  3. Mac Miller
  4. Kate Spade
  5. Anthony Bourdain


  1. Logan Paul
  2. Bill Cosby
  3. Sylvester Stallone
  4. Pete Davidson
  5. Michael B. Jordan


  1. Keto diet
  2. Dubrow diet
  3. Noom diet
  4. Carnivore diet
  5. Mediterranean diet


  1. Unicorn cake
  2. Romaine lettuce
  3. CBD gummies
  4. Keto pancakes
  5. Keto cheesecake


  1. Mac Miller
  2. Kate Spade
  3. Anthony Bourdain
  4. Stan Lee
  5. Aretha Franklin


  1. Stacey Abrams
  2. Beto O’Rourke
  3. Ted Cruz
  4. Andrew Gillum
  5. Alexandria Ocasio-Cortez

TV Shows

  1. Roseanne
  2. Altered Carbon
  3. The Haunting of Hill House
  4. American Idol
  5. Lost in Space

What is…?

  1. What is Bitcoin
  2. What is racketeering
  3. What is DACA
  4. What is a government shutdown
  5. What is Good Friday


  1. World Cup
  2. Hurricane Florence
  3. Mega Millions
  4. Election Results
  5. Hurricane Michael


  1. Tristan Thompson
  2. Shaun White
  3. Lindsey Vonn
  4. Le’Veon Bell
  5. Kawhi Leonard

Fashion Brands

  1. Fashion Nova
  2. Louis Vuitton
  3. Versace
  4. Givenchy
  5. Gucci


  1. Fortnite GIF
  2. Default Dance GIF
  3. Dilly Dilly GIF
  4. Orange Justice GIF
  5. Black Panther GIF


  1. Black Panther
  2. Incredibles 2
  3. Deadpool 2
  4. Avengers: Infinity War
  5. A Quiet Place

Professional Sports Teams

  1. Cleveland Cavaliers
  2. Boston Red Sox
  3. Philadelphia Eagles
  4. New York Yankees
  5. Los Angeles Dodgers

Video Games

  1. Fortnite
  2. Red Dead Redemption 2
  3. Fallout 76
  4. Far Cry 5
  5. God of War

Where is…?

  1. Where is Villanova University
  2. Where is Croatia
  3. Where is Parkland Florida
  4. Where is Hurricane Florence
  5. Where is Hurricane Michael


  1. Demi Lovato
  2. Meghan Markle
  3. Brett Kavanaugh
  4. Logan Paul
  5. Khloé Kardashian

Beauty Questions

  1. How to apply magnetic lashes
  2. What is a lash lift
  3. How to remove individual eyelashes
  4. What hair color looks best on me
  5. How to do a cat eye

Fashion Searches

  1. 1980s fashion
  2. Grunge style
  3. 1990s fashion
  4. 2000s fashion
  5. Meghan Markle

How to

  1. How to vote
  2. How to register to vote
  3. How to play Mega Millions
  4. How to buy Ripple
  5. How to turn off automatic updates

Musicians and Bands

  1. Demi Lovato
  2. Eminem
  3. Ariana Grande
  4. Rick Ross
  5. Cardi B


  1. Bohemian Rhapsody
  2. This Is America
  3. Baby Shark
  4. God’s Plan
  5. Killshot


  1. Royal Wedding
  2. Priyanka Chopra Wedding
  3. Princess Eugenie Wedding
  4. Kat Von D Wedding
  5. Deepika Padukone Wedding


  1. Who won Mega Millions
  2. Who dies in Infinity War
  3. Who won McGregor vs Khabib
  4. Who won Logan or KSI
  5. Who killed XXXTentacion