Helping Local First Responders

Brookshire’s, Gatorade Team Up to Help Local First Responders

TYLER, Texas, May 16, 2018 – Brookshire Grocery Co. and Gatorade have partnered for the sixth consecutive year to help local emergency first responders throughout Texas, Louisiana, and Arkansas stay hydrated as they work to keep communities safe this summer.

Through June 12, customers who shop at Brookshire’s Food Stores will receive 150 bonus your points for every five Gatorade Thirst Quenchers, Gatorade Chews or Propel Fitness Water purchased in a single transaction (see store for eligible products). Customers are encouraged to donate some or all of the products obtained in specially marked bins at each store. All products go to local firefighters, police officers and emergency medical technicians who serve communities where Brookshire’s Food Stores do business. As bins fill throughout the promotion, the store distributes all donated products to the organizations predetermined by each store.

“Our Company values our first responders for their bravery and commitment to keeping our communities safe,” said Brad Brookshire, Chairman, and CEO for Brookshire Grocery Co. “We are proud to partner with Gatorade to help provide some relief to our first responders during the hot summer months ahead.”

Customers are encouraged to visit their local Brookshire’s store for more information on the promotion and the benefiting organizations in their area.