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Mother’s Day Spending Predicted To Hit Record $25 Billion

Mother’s Day is right around the corner on May 12th and the National Retail Federation predicts a record amount of spending on mom. The trade group expects the amount of money laid out on mothers to reach $25 billion, up from $23.1 billion last year, based on its annual survey. Mother’s Day ranks only behind Christmas and back-to-school shopping in the trade group’s list of holiday spending amounts. Those celebrating Mother’s Day is expected to fork out about $196 each compared to $180 last year.

Flowers, jewelry, dinner, clothing, spa, housewares, garden tools, books, electronics and greeting, and gift cards are all expected to be showered on mothers across the nation. The biggest layout will be on jewelry at $5.2 billion, followed by a special outing, flowers and gift cards or gift certificates.

Consumers ages 35-44 are likely to spend the most at an average $248, up from $224 last year, and men are likely to spend more than women at $237 compared with $158.

Planned Gift Purchases for Mother’s Day 2019
Gift category % planning to purchase Expected average per person spending Expected total spending
Greeting card(s) 75% $6.64 $843 million
Flowers 67% $20.31 $2.6 billion
Special outing 55% $36.41 $4.6 billion
Gift card(s)/certificate(s) 45% $20.65 $2.6 billion
Clothing, clothing accessories 38% $18.07 $2.3 billion
Jewelry 35% $40.87 $5.2 billion
Personal service 24% $15.80 $2 billion
Housewares, gardening tools 20% $8.82 $1.1 billion
Books or CDs 20% $4.28 $544 million
Consumer electronics 15% $17.15 $2.2 billion
Other 24% $7.48 $950 million

Many of those celebrating cited finding something unique (44%) as the most important factor when picking out a Mother’s Day gift, followed by one that creates a special memory (39%). More than 8 in 10 (81%) indicate they will look to retailers for gifting inspiration.