Here’s how Touma breaks down the proper pronunciations for the most commonly misspoken words:
— Cheugy (CHOO-gee): A trendy term popularized by Gen Z and used to mock an outdated and unfashionable aesthetic typically associated with millennials, such as “Live, Laugh, Love” signs.
— Chipotle (chih-POHT-lay): The American fast-food chain became the center of a viral trend this year, challenging Baby Boomers to pronounce the name.
— Dalgona (tal-goh-NAH): A Korean treat made with melted sugar and baking soda, popularized in Netflix’s “Squid Game.” (Touma notes that some speakers seem to produce a” K” instead of the” G” in the middle syllable.)
— Dogecoin (DOHJ-coin): A divisive cryptocurrency that began somewhat ironically before being popularized by Elon Musk, causing its value to increase dramatically.
— Eilish (EYE-lish): The singer Billie Eilish, whose album “Happier Than Ever” was released this year to critical acclaim and nominated for the Grammy Awards’ Album of the Year.
— Ethereum (ih-THEE-ree-um): Another cryptocurrency that skyrocketed in value this year amid the decentralized-currency boom.
— Ever Given (EV-er GIV-en): The name of the ship that blocked the Suez Canal in March, costing billions of dollars in lost trade. Unfortunately, many newscasters mistook the ship’s name as “Evergreen.” That is the company owner printed on the vessel’s hull.
— Glasgow (GLAHZ-go): The host city of November’s United Nations Climate Conference that President Joe Biden and former president Barack Obama.
— Kelce (KELs): The Philadelphia Eagles center Jason Kelcerevealed on the radio this year that his teammates and the media had been mispronouncing his name for years.
— Omicron (AH-muh-kraan / OH-mee-kraan): A new variant of COVID-19 health providers first identified in November, named in keeping with the World Health Organization’s system of identifying variants with Greek letters. (Touma notes it’s pronounced differently in the U.S. and the U.K.)
— Shein (SHEE-in): The Chinese fast fashion company at the center of the “Shein haul” trend, in which participants record themselves trying on numerous different outfits from the company.
— Stefanos Tsitsipas (STEH-fuh-nohs TSEE-tsee-pas): Currently ranked as the world’s No. 4 tennis player, the Greek athlete rose to international prominence when he lost to Novak Djokovic in the final of the French Open in June.
— Yassify (YEAH-sih-fai): A popular trend in which people apply multiple beauty filters to well-known pictures or portraits for comic effect.