One In Three Millennials Have Boycotted A Company Or Product In The Past Year

In the past year, 35% of Generation X and 33% of millennials have boycotted a company or product they had spent money on in the past, according to a new survey by CompareCards.com. And 30% of Gen X and 26% of millennials are currently boycotting. The survey found that while many Americans feel that people are too quick to call for a boycott, most think they can be effective and would consider joining one in the future. Key findings

• In the past year, 35% of Generation X and 33% of millennials have boycotted a company or product they had spent money on in the past. Thirty% of Gen X and 26% of millennials are currently boycotting.
• Overall, 26% of Americans are currently boycotting a company or product they had spent money on in the past, while 32% had boycotted at some point in the past year.
• More than half of respondents (53%) said they’d no longer shop at their favorite retailer if it publicly supported a person or cause they strongly disagreed with.
• More than half of credit cardholders (55%) said they would stop using their favorite credit card if the issuer publicly supported a person or cause they strongly disagreed with.
• Nearly 8 in 10 Americans (78%) have boycotted in the past year or would consider doing so in the future under the right circumstances. However, about half (49%) say that people are too quick to recommend a boycott (while just 17% disagree).
• Nearly 6 in 10 Americans (58%) said they’re more likely to buy from a company that gives to charities or is associated with causes they believe in. Just 9% disagreed.
• Who is most likely to currently be boycotting? Men and parents with young kids.