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Online Sales Make Up A Larger Portion Of Overall Sales This Year

A report by MasterCard said retail sales online and in stores rose 3.4 percent between November and Christmas Eve, compared to last year. MasterCard said online holiday shopping sales hit a record high in 2019, up over 18 percent from last year. E-commerce giant Amazon said they’ve had their best holiday season yet. The company also noted that third-party sales increased as well, with more than a billion items sold. Another possible reason for the short return lines, shoppers said they’re using gift cards to shop online.

According to Paris News’ Staff Writer Tommy Culkin, Robin Weemes, owner of the downtown children’s clothing boutique Itsy Bitsy Spider, said the store’s holiday season was one of the best in recent years, with much of her sales coming from online. Weemes said her boutique’s overall growth has been due in large part to her internet expansion, as Itsy Bitsy Spider has developed a sizable customer base through Facebook. And because of online sales, Weemes said she expects to see more growth in the next year.