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Popeyes Releasing New Logo, Redesigning As Part Of New Brand Image

Popeyes is coming out of quarantine with a new look. Specifically, the fast-food chain is launching a new logo and restaurant design as part of its “Modern Popeyes Renaissance.”

The brand said in a press release, “To further spread the product love to even more guests, it was time for Popeyes to translate its Louisiana roots in a more modern approach by completely redesigning the brand’s visual identity and restaurant image.”

Among the changes is a “more matured logo,” and completely new packaging that is “unapologetically orange” and features hand-drawn patterns representative of “Louisiana heritage.” The brand has already opened its first remodeled restaurant in Marrero, Louisiana.