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TA Associates Acquires Mid America Pet Food

Mid America Pet Food, LLC, Manufacturer of VICTOR® Super Premium Pet Food, Acquired by TA Associates 


Mount Pleasant, Texas (Dec. 16, 2020) – Mid America Pet Food, LLC (Mid America Pet Food), manufacturer of VICTOR® Super Premium Pet Food (VICTOR), announced that TA Associates (TA) had acquired them. TA Associates is a leading US-based private equity firm from Trinity Hunt Partners. Officials did not disclose the terms. 

Founded in 2007, Mid America Pet Food offers super premium pet food and is best known for its VICTOR brand and providing high-quality nutrition for a common-sense value. VICTOR is sold primarily in farm and feed stores and independent pet stores across the country and through select online retailers. Nationally recognized, VICTOR formulas are a trusted source of nutrition for pet owners, professional trainers, breeders, outdoorsmen, and more. Based out of East Texas, VICTOR manufactures all kibble in-house while sourcing many ingredients from farms and suppliers within a day’s drive of the plant. Every ingredient in VICTOR formulas serves a purpose, and they test to ensure the health and safety of the pets VICTOR is entrusted to feed. 

“We believe that the Mid America Pet Food team has done an outstanding job creating a unique brand that offers a tremendous value to the end customer. We look forward to working with them to drive continued growth,” said Bill Christ, a Managing Director at TA Associates, and a member of the Mid America Pet Food Board of Directors.  

In this transaction, TA has joined Rx3 Growth Partners (Rx3), a growth equity fund founded by Green Bay Packers quarterback Aaron Rodgers. This transaction marks the second private equity investment into Mid America Pet Food as TA and Rx3 complete their investment into Mid America Pet Food from Trinity Hunt Partners. This growth-oriented middle-market private equity firm invested in Mid America Pet Food in 2014. 

“TA Associates is an exciting partner for Mid America Pet Food to have at this stage of our growth,” said Greg Cyr, CEO and President of Mid America Pet Food. “We’ve never wavered from our commitment to delivering high-quality pet food at a common-sense value. Our customers have come to know and appreciate us for that, which has helped fuel our impressive growth. We look forward to continuing to deliver the premium nutrition that is expected of us, and we believe TA Associates will be key to supporting us in doing that as we scale the business. We would also like to thank the team at Trinity Hunt for their guidance and support over the last six years as we’ve grown.”   

About Mid America Pet Food, LLC

Founded in 2007, Mid America Pet Food produces VICTOR® Super Premium Pet Food (VICTOR) and Eagle Mountain Pet Food (Eagle Mountain). Based in East Texas, both brands offer reliable pet nutrition at a common-sense value. VICTOR’s super-premium dog food formulas have been nationally recognized and a trusted nutrition source for pet owners worldwide, including outdoor enthusiasts, hunters, trainers, and breeders. More information about Mid America Pet Food, VICTOR, and Eagle Mountain is available at, and 

About TA Associates

TA Associates is a leading global growth private equity firm headquartered in the U.S. Focused on targeted sectors within five industries – technology, healthcare, financial services, consumer, and business services. TA invests in profitable, growing companies with opportunities for sustained growth and has invested in more than 500 companies worldwide. Investing as either a majority or minority investor, TA employs a long-term approach, utilizing its strategic resources to help management teams build lasting value in high-quality growth companies. TA has raised $33.5 billion since its founding in 1968. It is committing to new investments at the pace of over $3 billion per year. Based in Boston, Menlo Park, London, Mumbai, and Hong Kong, the firm has more than 100 investment professionals. You can find more information about TA Associates at