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Texas A&M University-Commerce Launches “UPROAR” NIL

The Texas A&M University-Commerce Department of Athletics launches “UPROAR,” an education program powered by industry leader INFLCR to assist Lion student-athletes in managing Name, Image, and Likeness (NIL) activities, per Lion Athletics.

This program has launched in less than two weeks after the NCAA clears student-athletes to pursue name, image, and likeness deals. The NCAA board of directors decided on June 30 to officially suspend the organization’s rules prohibiting athletes from selling the rights to their names, images, and likenesses.

Players on the A&M-Commerce football team, such as seniors Dominique RamseyChance Cooper, and Alex Shillow, are already “GoPuff” partners, promoting Bang Energy, Gatorade, and Body Armour.

Gopuff is a consumer goods and food delivery service operating in over 650 US cities through approximately 250 fulfillment centers as of March 2021. Users can order items online or via the Gopuff app and get the items delivered.

A&M-Commerce will facilitate education and tools for student-athletes to pursue their potential in this new era while still complying with State of Texas law and NCAA guidelines. The new UPROAR program includes a department-wide expansion of TAMUC’s partnership with INFLCR to include INFLCR Verified, a content-delivery, education, and compliance platform for brand-building and NIL monitoring.

A&M-Commerce director of athletics, Tim McMurray, sees this as a good opportunity to assist young student-athletes.

“With our mission to provide a Best in Class experience for our student-athletes, launching UPROAR is a logical step for Lion Athletics. By definition, the uproar is a ‘condition of noisy excitement and confusion, and we believe our athletics compliance office, our tremendous partners at INFLCR, and our entire department will be able to assist in eliminating that noise and confusion for our student-athletes.”

A&M-Commerce is one of the first two NCAA Division II institutions in the nation to utilize INFLCR Verified as an all-encompassing platform supporting student-athlete NIL.

“A&M-Commerce has been a true leader in the athlete-empowerment movement in Division II,” INFLCR founder and CEO Jim Cavale said. “We are excited about the ability to help Lion student-athletes tell their story, grow their brands, and maximize their NIL potential safely and compliantly through the INFLCR Verified platform.”

A&M-Commerce will also look to benefit from collaborative opportunities and potential programming with TAMUC’s Venture College – in the school’s College of Business and under the direction of Dr. Mario Hayek, Dean.

“The possibilities for collaboration between our College of Business and our student-athletes appear to have a very high ceiling,” Hayek said. “Our Venture College is founded on aligning inspiration, innovation, and impact for our students, and the resources presented through the INLFCR Verified platform would help our institution navigate Name, Image, and Likeness opportunities with thoughtful purpose.”


INFLCR provides college athletic departments with the content delivery and compliance platform to assist NCAA athletics programs in the management and monitoring student-athlete Name, Image, and Likeness activities. In addition, INFLCR’s Verified suite of products ensures student-athletes are provided the tools, content, financial literacy, and more to participate in upcoming opportunities from NIL legislation.

Powered by flagship new products like the Compliance Exchange administrator dashboard and Storyteller Playbook video library, INFLCR Verified enhances the student-athlete experience. In addition, it offers a comprehensive solution for responsible brand-building on social media and a fully compliant path to external commercial activity from NIL.

Athletic programs adopt this approach to educate and prepare staff and student-athletes for new opportunities and complexities from upcoming NIL legislation. In addition, it aims to ultimately provide best-case scenarios for student-athletes who will soon look to participate in monetization activities from their NIL.

About Drew Ivery

Director of sports and podcasting for STAR 95.9. Host & producer of the Crunch Time podcast with Drew & Stevie J under East Texas Podcasting. Play-by-play commentator for the Sulphur Springs Wildcats.