As international travel grows in popularity, Americans are choosing to protect their vacation investments by purchasing travel insurance. According to a recent AAA Travel survey, nearly four in ten Americans (38%) are likely to purchase travel insurance for future international trips. For those travelers, trip cancellation protection is the most valuable benefit with nine in ten (88%) of those likely to purchase insurance saying that getting their money back, if they cancel a trip, is their top priority. Other findings:
- Among factors people say that sway them to buy travel insurance, 70% say the cost of the trip is the top one
- 69% name family health concerns
- 61% say how far in advance the trip is booked
- 57% say recommendations to purchase insurance by friends or family