Nearly one-third of Americans post, like, or share content on social media more than ten times every day, and most people prefer to post images, according to a new survey from The Manifest, business news and how-to website. There are more than 2.7 billion social media users around the world – about 35% of the worldwide population – and this number continues to grow each year. The Manifest surveyed 627 social media users to learn how often they access social media, the content they post, and the channels they most frequently use. Findings include:
- 30% of people interact on social media more than 10 times per day by liking, posting, or sharing content.
- Nearly all social media users (94%) post content on social media and 42% of the people who post content do so at least once per day.
- Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%).
- More than half of social media users (52%) most frequently access Facebook, but people may be spending more total time on other channels such as YouTube and Instagram.
- Facebook is also the most popular channel for people to both share their own content (52%) and like/share someone else’s content (54%).
- Nearly half of social media users (48%) are more likely to like/share someone else’s content than share their own content (24%).
- Nearly all people (86%) use social media at least once per day.
- More than two-thirds of people (69%) post images on social media.
- Although Facebook’s popularity is declining, it is still the most-used channel. More than half of people (52%) use Facebook the most frequently – more than three times the number of people who most frequently use YouTube (16%) and Instagram (14%). However, people likely spend more time on other channels than on Facebook, including YouTube and Instagram, two channels whose usage is growing at a faster rate than Facebook.
- Nearly 70% of users post images, compared to 47% who post updates/announcements, 46% who post videos, and 42% who post opinions.
CITY WITH MOST COFFEE SHOPS PER CAPITA IS NOT SEATTLE
Drinking coffee is a major part of life for many, and a surprising new study finds that Seattle does not have the most coffee shops per capita. Recently Apartment Guide released a list which identified and discussed America’s top 50 cities with the most coffee shops per capita. The team says they got their data “from commercially available data which we licensed.” Coming out on top was Berkeley, California (one coffee shop per 2,073 residents), followed by Vancouver (one shop for 2,224 residents), San Francisco (one per 2,297), Seattle (fourth place with one java shop for per 2,308 residents), and Portland, Oregon came in fifth place (one shop for 2,322 residents.)