Photo courtesy of Texas Dairy Queen Operators’ Council
BEDFORD, Texas (June 13, 2022) – Two Texas icons have joined forces to create a fresh new sound for DQ® restaurants in Texas with one of the most recognizable jingles in the Lone Star State, “That’s What I Like About Texas!” The Texas Dairy Queen Operators’ Council partnered with Texas native and country music star Josh Abbott to bring his distinctive style to the jingle in the “No Place but Texas, Nobody But DQ” campaign.
For 75 years, DQ restaurants in Texas have delighted fans with Treats and Eats, and for nearly two decades, Josh Abbott has been electrifying country music fans with top hits such as Settle Me Down, and She’s Like Texas. Josh Abbott formed his band in the Lone Star State and exemplified the Texas ideals of family, community, and independence. Josh Abbott’s version of “That’s What I Like About Texas” can be found at dqtexas.com/josh-abbott-announcement.
“Josh Abbott grew up in Idalou, Texas, enjoying the treats and eats at his local DQ restaurant,” said Lou Romanus, CEO of the Texas Dairy Queen Operators’ Council. “He loves the brand so much he even shares an ode to DQ restaurants in the lyrics of his song “I’ll Sing About Mine.” Texans are proud of their traditions, and DQ restaurants in Texas have been a fixture in this state for 75 years. So Josh is a natural fit for this new sound representing our strong Texas brand.”
The LOOMIS Agency created and launched the original “That’s What I Like About Texas” campaign featuring the jingle in June 2002. The jingle has been so successful over the last 20 years that fans across Texas easily recall it. The Texas Dairy Queen Operators’ Council has tied Josh Abbott’s version of the jingle to a refreshed campaign for DQ restaurants in Texas. In addition, they feature the jingle in television and radio spots in Texas, on the DQ Texas website, and on DQ Texas social media channels.
“As a native Texan, I am very familiar with the brand. As a kid, Dairy Queen restaurants were where I went for a sweet treat, a Hunger-Buster, or my favorite, steak fingers,” said Abbott. “When I think DQ restaurants in Texas, I think of the jingle. I THOUGHT THAT WAS COOL when I first got the call about possibly recording the iconic jingle. There’s a big responsibility to stay true to the roots and invoke our band’s sound. You will hear my voice and the banjo and fiddle in this new version. We are excited for Texans to hear it, and maybe we’ll run into DQ fans grabbing a Blizzard while we are on tour.”