Burger King Unveils Moody Meals For Mental Health Awareness

Burger King is bringing attention to mental health issues, and taking a stab at rival McDonald’s, with a line of so-called Real Meals, boxed hamburger combos with different moods. The meals, which all include a Whopper hamburger, French fries, and a drink, come in boxes with handles, a la McDonald’s Happy Meals, but each is a different color and showcases a different emotion. The varieties include Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal, and DGAF Meal. “‘Happy’ isn’t one of them,” the fast-food restaurant said in a statement. Burger King introduced the campaign to coincide with Mental Health Awareness Month in May. “A natural extension of encouraging people to ‘be their way’ is encouraging them to ‘feel their way,’“ Burger King said.