" /> What Americans Love About Pickups – EastTexasRadio.com
Morrell banner
cypress basin hospice
Access Financial Group
Sandlin – Find New Roads – It’s All About You Aug 2017
Hess Lawn Mower Header
Momentum Polaris Spring Sales Event 2020

What Americans Love About Pickups

 

Month after month, sales numbers prove Americans’ love of pickup trucks; they consistently rank as the top-selling vehicles. Chevrolet decided to take a deeper dive into our national obsession with pickups by commissioning Harris Poll to conduct a survey aimed at discovering how pickup owners feel about their trucks. The results are now in.

The survey, conducted by Harris Poll, found that 27% of owners name their pickups, and the most popular names are Betsy and Big Red. Additionally, almost 90% of owners reported that they use their pickups to help others, almost 60% consider their pickup to be part of the family and almost half of all survey takers plan to pass their current pickup truck along to a child or loved one. Here are more specific numbers:

How Do Pickup Truck Owners Use Their Trucks?

  • 89% have used them to help others
  • 33% have towed the cars of family or friends
  • 33% have used their pickups to support school, community or charitable efforts

How Does a Pickup Fit Into Families?

  • 57% of respondents consider their pickup to be part of the family
  • 45% plan to pass their pickup along to a loved one
  • 38% love their pickup more than any other belonging
  • 60% said they “can’t live without” their pickup

What Real-Life Events Have Happened in a Pickup?

  • 26% learned to drive in a pickup
  • 10% brought a baby home from the hospital in a pickup
  • 9% experienced their first kiss in a pickup

How Does Owning a Pickup Affect Image?

  • 38% think driving a pickup increases their attractiveness
  • 37% think driving a pickup increases their popularity