Month after month, sales numbers prove Americans’ love of pickup trucks; they consistently rank as the top-selling vehicles. Chevrolet decided to take a deeper dive into our national obsession with pickups by commissioning Harris Poll to conduct a survey aimed at discovering how pickup owners feel about their trucks. The results are now in.
The survey, conducted by Harris Poll, found that 27% of owners name their pickups, and the most popular names are Betsy and Big Red. Additionally, almost 90% of owners reported that they use their pickups to help others, almost 60% consider their pickup to be part of the family and almost half of all survey takers plan to pass their current pickup truck along to a child or loved one. Here are more specific numbers:
How Do Pickup Truck Owners Use Their Trucks?
- 89% have used them to help others
- 33% have towed the cars of family or friends
- 33% have used their pickups to support school, community or charitable efforts
How Does a Pickup Fit Into Families?
- 57% of respondents consider their pickup to be part of the family
- 45% plan to pass their pickup along to a loved one
- 38% love their pickup more than any other belonging
- 60% said they “can’t live without” their pickup
What Real-Life Events Have Happened in a Pickup?
- 26% learned to drive in a pickup
- 10% brought a baby home from the hospital in a pickup
- 9% experienced their first kiss in a pickup
How Does Owning a Pickup Affect Image?
- 38% think driving a pickup increases their attractiveness
- 37% think driving a pickup increases their popularity