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What Americans Love About Pickups


Month after month, sales numbers prove Americans’ love of pickup trucks; they consistently rank as the top-selling vehicles. Chevrolet decided to take a deeper dive into our national obsession with pickups by commissioning Harris Poll to conduct a survey aimed at discovering how pickup owners feel about their trucks. The results are now in.

The survey, conducted by Harris Poll, found that 27% of owners name their pickups, and the most popular names are Betsy and Big Red. Additionally, almost 90% of owners reported that they use their pickups to help others, almost 60% consider their pickup to be part of the family and almost half of all survey takers plan to pass their current pickup truck along to a child or loved one. Here are more specific numbers:

How Do Pickup Truck Owners Use Their Trucks?

  • 89% have used them to help others
  • 33% have towed the cars of family or friends
  • 33% have used their pickups to support school, community or charitable efforts

How Does a Pickup Fit Into Families?

  • 57% of respondents consider their pickup to be part of the family
  • 45% plan to pass their pickup along to a loved one
  • 38% love their pickup more than any other belonging
  • 60% said they “can’t live without” their pickup

What Real-Life Events Have Happened in a Pickup?

  • 26% learned to drive in a pickup
  • 10% brought a baby home from the hospital in a pickup
  • 9% experienced their first kiss in a pickup

How Does Owning a Pickup Affect Image?

  • 38% think driving a pickup increases their attractiveness
  • 37% think driving a pickup increases their popularity