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Paris Real Estate Investment Firm Expects Surging Demand For Affordable Housing

In response to the ongoing challenges of housing affordability, 29-year-
old entrepreneur Zachary Bergenholtz has launched Invest Lamar, LLC., a City of Paris-based real estate investment firm focused on land development and new rental housing communities and apartments.

Backed by an initial investment exceeding $6 million from Bergenholtz and private investors, Invest Lamar aims to introduce over 30 new housing units and commence new development projects within the City of
Paris. They have ambitions for over a hundred new units within the next few years.

Bergenholtz expressed, “Our core strategy revolves around innovation to deliver affordable rental houses and energy-efficient homes and apartments to Paris. Invest Lamar, LLC boasts a management team that I’ve meticulously assembled, bringing together individuals with extensive experience constructing hundreds of homes, townhomes, and commercial projects. Our team will oversee and execute multiple projects simultaneously.”

Bergenholtz acknowledges the significant affordability challenge presented by Paris’s current general housing and rental market, in which older units primarily dominate. Recognizing the urgent need to
address this issue and make a living in a house attainable again through long-term affordable rentals, Invest Lamar is committed to bridging this gap by offering well-built homes in Paris, reigniting the American

Bergenholtz has rapidly expanded his portfolio to include over 40 properties in just a few years. Additionally, he has acquired nearly 300 acres of land across Lamar, Fannin, and Collin Counties to develop new homes, townhomes, apartments, high-end tiny home communities, extended-stay RV Parks, and retail centers. Notably, the portfolio encompasses multiple highway-frontage real estate acquisitions and raw land designated for development in Paris. The company continues to acquire land and seeks to establish a long-term partnership with the City of Paris.

Beyond his real estate endeavors, Bergenholtz is in various other business ventures, including online enterprises and Blu’s Barbeque, a premier Texas BBQ destination in North Dallas. Blu’s has swiftly garnered acclaim, securing a spot on the Top 50 Best BBQ in the U.S. lists and serving over 3,000 customers weekly. Bergenholtz is recognized as an innovative and forward-thinking entrepreneur, constantly seeking unconventional solutions to challenges.

Under Bergenholtz’s leadership, Invest Lamar will significantly impact the housing market in the City of Paris and beyond, providing accessible and sustainable housing solutions for the community.

Bergenholtz is a Texas Tech University graduate with degrees in Management and Psychology. His passion for real estate and development stems from his father, Steve Bergenholtz, an accomplished
entrepreneur with a successful track record in land development and construction projects across Collin, Dallas, and Grayson Counties, as well as in San Antonio.